Ylopo Tags

Ylopo automatically tags your leads with relevant information about where the lead came from, what their demographics are, how they have engaged with your site, and more. These tags help you to keep your leads organized and your outreach consistent. All of the tags that we create are sent into your CRM and can be viewed on the lead’s profile.

Here is an example of how to access your lead’s profile and tags through Follow Up Boss (FUB):

First, log into your FUB dashboard and access the “People” tab at the top left.

Select the name of the desired lead to view their profile. You'll see the tags applied to that lead on the left side of their profile.

Here is an example of how to access your lead’s profile and tags through LionDesk (LD):

First log into your LionDesk dashboard and access the “Contacts” tab on the left of the dashboard

Select the name of the desired lead to view their profile. You'll see the tags applied to that lead straight down beneath the lead's contact information.

Source Tags

We currently send the following source tags to your CRM:

Ylopo, # of days in CRM - Default for FUB leads

Ylopo Leads - Default for LionDesk leads

Branded Website, # of days in CRM - Comes from a Squarespace form

Home Valuation (Ylopo), # of days in CRM - Comes from the Home Valuation form

Ylopo Seller, # of days in CRM - Comes from Seller Suite 

Types of Tags

Advertisement Based Tags: Tags based on the advertisement or ad source that the lead responded to. 

LISTING_ROCKET - Lead has responded to an ad for one of your listings

VACATION_OR_SECOND_HOME - Lead is searching for a second home

Demographic Tags: Demographic tags based on information we receive about the lead.

AB - Aspiring Buyer (First-time buyer)

CNEW - City Targeted New Home Ads (specific cities campaigns)

CUS - Custom Ad (discussed between you and our marketing team)

EMPTY_NESTER - Trade Down Seller

HNW - Luxury

HOD - Trade Down

HOU - Trade Up

HVB - High Value Buyer

LTM - Likely to Move

M - Military

NC - New Construction

OH - Open House

RB - Relocation

RED - Reduced Price

REM - Remarketing Visitor

SHO - Senior Home Owner

SST - Single Story 

TU - Trade Up

VB - Vacation Buyer

WAT - Waterfront

YLOPO_ADWORDS - Indicates a lead that registered on a Ylopo Google ad

YLOPO_FACEBOOK - Indicates a lead that registered on a Ylopo Facebook ad

YLOPO_ORGANIC - Indicates a lead that registered directly through your Ylopo website

ZIPCODE- 5 digit zip code that indicates areas that a lead is interested in

HOME_BUYER1 - single-family home

HOME_BUYER2 - condo or townhome

HOME_BUYER3 - other

Legacy Demographic Tags: Demographic tags based on information we receive about the lead; however, we no longer utilize these tags. You may see these on some of your older leads if you've been with Ylopo for a long time.

DARE - Dynamic Ad Remarketing

FTHB / HVR - High Value Renter

GRL - General

HO / HOMEOWNER - Ad targeted towards homeowners

INSTA - Instagram

MS - Military Spouse

NP - New Parent

NTB - Near Term Buyer

LOW - Lowest Priced Homes

RENTER - Looking to Rent

SPHERE - Sphere Remarketing

STARTERHOME - Trade Up Seller

Tags Based on Registration Questions: Tags based on the answers to questions that we ask the lead during registration

When would you like to move?:

RIGHT_AWAY

WITHIN_90_DAYS

NEXT_6_MONTHS

6_TO_12_MONTHS

NEXT_YEAR_OR_MORE

NOT_READY

How would you describe where you are in your home search?:

I_M_ON_A_TIMELINE_TO_MOVE

I_M_MOVING_TO_ANOTHER_AREA

DOWNSIZE_INTO_A_SMALLER_HOME

LOOKING_FOR_THE_RIGHT_PROPERTY

I_NEED_TO_SELL_BEFORE_I_CAN_BUY

I_NEED_TO_FIND_OUT_WHAT_I_QUALIFY_FOR

I_HAVE_CREDIT_ISSUES_I_NEED_HELP_WITH

ONLY_LOOKING_TO_RENT

CASUALLY_BROWSING

SINGLE_FAMILY_HOME

CONDO_OR_TOWNHOUSE

OTHER (property type)

Tags Based on Seller Questions:

Do you currently own your home?

HOMEOWNER

RENTER

If finances were not an issue, would you prefer to:?

PULL_MONEY_OUT - Equity loan lead (for lender partner)

HOME_SELLER

Tags Based on Lead Activity: Activity tags based on the lead’s home search activity and certain things that they have done (e.g. responding to a behavioral text)

YPRIORITY - A lead that has completed some action that indicates high home search activity and/or a request for more information. 

RETURNED - A lead who has returned to your home search site after registration

LISTING_ALERT_UNSUB - A lead who is unsubscribed from daily listing alerts

UNSUBSCRIBED - A lead who is unsubscribed from emails sent through FUB

HANDRAISER - A lead who has requested information or a showing for a listing

SELLER_ALERT - This lead has a seller alert drip set up in Ylopo Stars

Tags Based on Import or Assignment: Tags based on the way the lead was added to the CRM and the agent assigned to nurturing the lead

MANUAL - Used when a lead is entered manually in Ylopo Stars

AGENT_NAME - Along with the “MANUAL” tag, leads entered by an agent will also be tagged with that assigned agent’s name

Y_IMPORT- Used when a lead is added through a mass lead import 

Y_IMPORT_RETARGETING - Used for leads that are imported with only Facebook remarketing ads

Behavioral Texts Tags: Tags related to the behavioral drip texts that lead receive

NOTEXT - Used to indicate that you would like for a lead to be opted out of receiving future texts

Tags Based on Automated ISA: Tags based on how agents should engage with a lead based on their text responses to Automated ISA

AI_NEEDS_FOLLOW_UP - Agents should call the lead right away and take over the conversation.

AI_ENGAGED - Agents should monitor the lead closely and call to introduce yourself

AI_NOT_INTERESTED - No action necessary. We have saved you time by automatically enrolling the lead in bad number recapture and remarketing

Still have questions about Ylopo tags? Contact Us