Ylopo automatically tags your leads with relevant information about where the lead came from, what their demographics are, how they have engaged with your site, and more. These tags help you to keep your leads organized and your outreach consistent. All of the tags that we create are sent into your CRM and can be viewed on the lead’s profile.
Here is an example of how to access your lead’s profile and tags through Follow Up Boss (FUB):
First, log into your FUB dashboard and access the “People” tab at the top left.
Select the name of the desired lead to view their profile. You'll see the tags applied to that lead on the left side of their profile.
Here is an example of how to access your lead’s profile and tags through LionDesk (LD):
First log into your LionDesk dashboard and access the “Contacts” tab on the left of the dashboard
Select the name of the desired lead to view their profile. You'll see the tags applied to that lead straight down beneath the lead's contact information.
We currently send the following source tags to your CRM:
Ylopo, # of days in CRM - Default for FUB leads
Ylopo Leads - Default for LionDesk leads
Branded Website, # of days in CRM - Comes from a Squarespace form
Home Valuation (Ylopo), # of days in CRM - Comes from the Home Valuation form
Ylopo Seller, # of days in CRM - Comes from Seller Suite
Types of Tags
Advertisement Based Tags: Tags based on the advertisement or ad source that the lead responded to.
LISTING_ROCKET - Lead has responded to an ad for one of your listings
VACATION_OR_SECOND_HOME - Lead is searching for a second home
Demographic Tags: Demographic tags based on information we receive about the lead.
AB - Aspiring Buyer (First-time buyer)
CNEW - City Targeted New Home Ads (specific cities campaigns)
CUS - Custom Ad (discussed between you and our marketing team)
EMPTY_NESTER - Trade Down Seller
HNW - Luxury
HOD - Trade Down
HOU - Trade Up
HVB - High Value Buyer
LTM - Likely to Move
M - Military
NC - New Construction
OH - Open House
RB - Relocation
RED - Reduced Price
REM - Remarketing Visitor
SHO - Senior Home Owner
SST - Single Story
TU - Trade Up
VB - Vacation Buyer
WAT - Waterfront
YLOPO_ADWORDS - Indicates a lead that registered on a Ylopo Google ad
YLOPO_FACEBOOK - Indicates a lead that registered on a Ylopo Facebook ad
YLOPO_ORGANIC - Indicates a lead that registered directly through your Ylopo website
ZIPCODE- 5 digit zip code that indicates areas that a lead is interested in
HOME_BUYER1 - single-family home
HOME_BUYER2 - condo or townhome
HOME_BUYER3 - other
Legacy Demographic Tags: Demographic tags based on information we receive about the lead; however, we no longer utilize these tags. You may see these on some of your older leads if you've been with Ylopo for a long time.
DARE - Dynamic Ad Remarketing
FTHB / HVR - High Value Renter
GRL - General
HO / HOMEOWNER - Ad targeted towards homeowners
INSTA - Instagram
MS - Military Spouse
NP - New Parent
NTB - Near Term Buyer
LOW - Lowest Priced Homes
RENTER - Looking to Rent
SPHERE - Sphere Remarketing
STARTERHOME - Trade Up Seller
Tags Based on Registration Questions: Tags based on the answers to questions that we ask the lead during registration
When would you like to move?:
How would you describe where you are in your home search?:
OTHER (property type)
Tags Based on Seller Questions:
Do you currently own your home?
If finances were not an issue, would you prefer to:?
PULL_MONEY_OUT - Equity loan lead (for lender partner)
Tags Based on Lead Activity: Activity tags based on the lead’s home search activity and certain things that they have done (e.g. responding to a behavioral text)
YPRIORITY - A lead that has completed some action that indicates high home search activity and/or a request for more information.
RETURNED - A lead who has returned to your home search site after registration
LISTING_ALERT_UNSUB - A lead who is unsubscribed from daily listing alerts
UNSUBSCRIBED - A lead who is unsubscribed from emails sent through FUB
HANDRAISER - A lead who has requested information or a showing for a listing
SELLER_ALERT - This lead has a seller alert drip set up in Ylopo Stars
Tags Based on Import or Assignment: Tags based on the way the lead was added to the CRM and the agent assigned to nurturing the lead
MANUAL - Used when a lead is entered manually in Ylopo Stars
AGENT_NAME - Along with the “MANUAL” tag, leads entered by an agent will also be tagged with that assigned agent’s name
Y_IMPORT- Used when a lead is added through a mass lead import
Y_IMPORT_RETARGETING - Used for leads that are imported with only Facebook remarketing ads
Behavioral Texts Tags: Tags related to the behavioral drip texts that lead receive
NOTEXT - Used to indicate that you would like for a lead to be opted out of receiving future texts
Tags Based on Automated ISA: Tags based on how agents should engage with a lead based on their text responses to Automated ISA
AI_NEEDS_FOLLOW_UP - Agents should call the lead right away and take over the conversation.
AI_ENGAGED - Agents should monitor the lead closely and call to introduce yourself
AI_NOT_INTERESTED - No action necessary. We have saved you time by automatically enrolling the lead in bad number recapture and remarketing
Still have questions about Ylopo tags? Contact Us