Here is a quick “cheat-sheet” of Ylopo’s commonly used terms. Many have links to more detailed articles. Not seeing what you’re looking for? Let us know and we’ll add it to the list.
Automated ISA (RAIYA)
Artificial intelligence with 24/7 monitoring. Proactive messaging from your "assistant".
BAM BOX
Branded Advertising or Messaging (BAM) box appearing interspersed between search results on your home search site. bit.ly/BAMBox
BEHAVIORAL TEXT
A reactive text sent on your behalf to a lead due to recent site engagement. The standard texting that is part of your Ylopo platform.
CRM
CRM is Customer Relationship Management software. A CRM should help you organize your database and make your follow up of leads much easier. https://www.ylopo.com/crm-integration
CUSTOM OFFER
A custom promotion to be used in BAM box advertising on your search site. You can submit your Custom Offer for us to add to your site here: Ylopo Custom Offers Form
DAILY FOLLOW UP
The recommended actions that an agent takes each day to follow up with leads. bit.ly/LeadFollowup
DOMAIN (NAME)
The URL name used for your websites, for example: bestylopohomes.com. bit.ly/YlopoDomainName
DRIP CAMPAIGN
Pre-made content that can be automated and delivered to a lead over time to stay top of mind. We’ve made several for you which you can find in your CRM or request from support@ylopo.com bit.ly/YlopoDripCampaign
DYNAMIC ADS
Ads that change based on the lead’s buying behavior. With Ylopo, the ads match the buyer’s home search, and as the lead changes their search the ads will change as well. bit.ly/DynamicAdsYlopo
LISTING ALERT
A Listing Alert is a daily or weekly email that we send to your lead based on their search criteria. Ylopo will dynamically modify the Listing Alerts, or you can manually change the search criteria from Stars. bit.ly/YlopoAlerts
Follow Up Boss (FUB)
Follow Up Boss is a sales-focused CRM and real estate software that enables users to track, organize and convert leads into clients through a centralized system. One of our most recommended platforms that works well with Ylopo.
GENERIC OFFER
A Ylopo-provided promotion to be used in BAM box advertising on your search site.
IDX AGREEMENT/PAPERWORK
Any agreements or authorizations required by your MLS to allow you and Ylopo to display listing data on your search and branded sites. bit.ly/YlopoIDXProcess
LIONDESK (LD)
LionDesk is a CRM service prepared and designed for real estate professionals. This is one of our recommended platforms that works well with Ylopo.
LISTING ROCKET
Our program for advertising your listings on Facebook to generate Ylopo leads. bit.ly/DynamicAdsYlopo
MARKET TRENDS
A quick report of market trends in your lead’s search area that appear when they view a listing from our Listing Alerts or a community on your Branded Site. bit.ly/YlopoMarketTrends
PRIORITY LEAD
Ylopo is monitoring your leads' behavior while they are on your Search Site. Once a lead does something significant, you are alerted via text, email, and notification within your CRM. bit.ly/YlopoPriorityLeads
PUSH LISTINGS
An agent can hand pick listings to send a lead instantly via text or email using our Push Listing tool. bit.ly/PushListing
REMARKETING ADS
All leads, from all sources, imported into Ylopo can receive remarketing ads. This is one of the most powerful features Ylopo offers. These ads unique to Ylopo, have proven to revive yours leads with targeted social dynamic ads, dynamic listing alerts, and behavioral texting. Bit.ly/SetupRemarketing
ROUND ROBIN
A lead distribution setup where a number of agents all receive an equal number of leads, with one assigned to each group member before another lead is assigned to the first member. bit.ly/RoundRobinFUB
SEARCH WIDGET
A piece of code you can use to connect to your Ylopo Branded site or non-Ylopo website. bit.ly/YlopoSearchWidget
SELLER SUITE
A Suite of Seller/Home owner tools related to seller lead generation and nurture.
SELLER ALERT
Our sophisticated Seller Alerts showcase a combination of market trends data and homes that directly impact a consumer's home value. bit.ly/SellerAlerts
SOCIAL MEDIA LEAD
A lead developed through social media advertising.
STARS / YLOPO STARS
Think of Stars as a ‘deep dive’ into a lead’s search behavior, searches, and other analytics on the lead. Use this section when it’s time to really focus on a lead. bit.ly/YlopoStars
TAGS
Think of tags as those pink sticky notes on different pages in a book you are studying. They help label/group leads into categories for easy search and organization. You can also use tags as a ‘trigger’ for different processes with Ylopo. You can see a complete list of tags here.
TEXT TEMPLATES
Many of these are used in drips we’ve created. However, we have curated 50 text messages that are sure to get a response! bit.ly/YlopoTextTemplates
USP
Unique Selling Proposition - Something that sets you apart, like a special offer! Here is a link to Brian Curtis’ Insight: Key USPs bit.ly/USPInsights
YLOPO ACTION PLAN
A drip campaign created by Ylopo. These can be found in your CRM. Here you have the option to edit and enable these. bit.ly/ActionPlanFUB
YLOPO BRANDED SITE
Your custom digital marketing platform for your own use, with local SEO. bit.ly/BrandedSiteTrailer
YLOPO HOME SEARCH SITE
This is your lead generation site. Optimize for easy navigation and to showcase your brand and listings. bit.ly/HomeSearchSiteOverview
YLOPO SUCCESS COMMUNITY
Our private Facebook group for sharing tips, strategies and success stories. Request to join by contacting Support@ylopo.com: bit.ly/YlopoSuccessGroupFacebook
YLOPO SMART LIST
A list created by Ylopo to add to your CRM filter help you find your new and most active leads and follow up with them. bit.ly/smartlistsandfilters
Last Update: 08/17/23 Rem M.
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