Here is a quick “cheat-sheet” of Ylopo’s commonly used terms. Many have links to more detailed articles. Not seeing what you’re looking for? Let us know and we’ll add it to the list.
Branded Advertising or Messaging (BAM) box appearing interspersed between search results on your home search site. bit.ly/BAMBox
A text sent on your behalf to a lead due to recent site engagement. This message comes from your ”assistant”. bit.ly/BehavioralTexting
CRM is Customer Relationship Management software. A CRM should help you organize your database and make your follow up of leads much easier. https://www.ylopo.com/crm-integration
A custom promotion to be used in BAM box advertising on your search site. You can submit your Custom Offer for us to add to your site here: Ylopo Custom Offers Form
DAILY FOLLOW UP
The recommended actions that an agent takes each day to follow up with leads. bit.ly/LeadFollowup
The URL name used for your websites, for example: bestylopohomes.com. bit.ly/YlopoDomainName
Pre-made content that can be automated and delivered to a lead over time to stay top of mind. We’ve made several for you which you can find in your CRM or request from email@example.com bit.ly/YlopoDripCampaign
Ads that change based on the lead’s buying behavior. With Ylopo, the ads match the buyer’s home search, and as the lead changes their search the ads will change as well. bit.ly/DynamicAdsYlopo
A Listing Alert is a daily or weekly email that we send to your lead based on their search criteria. Ylopo will dynamically modify the Listing Alerts, or you can manually change the search criteria from Stars. bit.ly/YlopoAlerts
Follow Up Boss (FUB)
Follow Up Boss is a sales-focused CRM and real estate software that enables users to track, organize and convert leads into clients through a centralized system. One of our most recommended platforms that works well with Ylopo.
A Ylopo-provided promotion to be used in BAM box advertising on your search site.
Any agreements or authorizations required by your MLS to allow you and Ylopo to display listing data on your search and branded sites. bit.ly/YlopoIDXProcess
LionDesk is a CRM service prepared and designed for real estate professionals. This is one of our recommended platforms that works well with Ylopo.
Our program for advertising your listings on Facebook to generate Ylopo leads. bit.ly/DynamicAdsYlopo
A quick report of market trends in your lead’s search area that appear when they view a listing from our Listing Alerts or a community on your Branded Site. bit.ly/YlopoMarketTrends
Ylopo is monitoring your leads' behavior while they are on your Search Site. Once a lead does something significant, you are alerted via text, email, and notification within your CRM. ht.ly/YlopoPriorityLeads
An agent can hand pick listings to send a lead instantly via text or email using our Push Listing tool. bit.ly/PushListing
All leads, from all sources, imported into Ylopo can receive remarking ads. This is one of the most powerful features Ylopo offers as these remarking ads have proven to bring leads back to your website daily. Bit.ly/SetupRemarketing
A lead distribution setup where a number of agents all receive an equal number of leads, with one assigned to each group member before another lead is assigned to the first member. bit.ly/RoundRobinFUB
A piece of code you can use to connect to your Ylopo Branded site or non-Ylopo website. bit.ly/YlopoSearchWidget
A Suite of Seller/Home owner tools related to seller lead generation and nurture.
SOCIAL MEDIA LEAD
A lead developed through social media advertising.
STARS / YLOPO STARS
Think of Stars as a ‘deep dive’ into a lead’s search behavior, searches, and other analytics on the lead. Use this section when it’s time to really focus on a lead. bit.ly/YlopoStars
Think of tags as those pink sticky notes on different pages in a book you are studying. They help label/group leads into categories for easy search and organization. You can also use tags as a ‘trigger’ for different processes with Ylopo. You can see a complete list of tags here.
Many of these are used in drips we’ve created. However, we have curated 50 text messages that are sure to get a response! bit.ly/YlopoTextTemplates
Unique Selling Proposition - Something that sets you apart, like a special offer! Here is a link to Brian Curtis’ Insight: Key USPs bit.ly/USPInsights
YLOPO ACTION PLAN
A drip campaign created by Ylopo. bit.ly/ActionPlanFUB
YLOPO BRANDED SITE
Your custom digital marketing platform for your own use, with local SEO. bit.ly/BrandedSiteTrailer
YLOPO HOME SEARCH SITE
The site we use to generate leads for you, less customizable than a branded site. bit.ly/HomeSearchSiteOverview
YLOPO SUCCESS COMMUNITY
Our private Facebook group for sharing tips, strategies and success stories. Request to join: bit.ly/YlopoSuccessGroupFacebook
YLOPO SMART LIST
A Follow Up Boss list created by Ylopo to help you find your new and most active leads and follow up with them. Bit.ly/SmartListFUB