Priority Leads

What is the Ylopo Priority Notification System? 
Ylopo’s priority notification system assesses each one of your lead’s home search behavior to let you know the exact moment you should contact them to build a connection. Our priority lead algorithms continuously score each lead based on their activity, while the system immediately notifies you as soon as they exhibit high-priority home search behavior. 

Priority Alerts and YPRIORITY tag    

When a lead performs high intent activities on your site or engages with your marketing, we send agents priority alerts that come via text, email and CRM note.

You will receive an email and see a CRM note added to your contact for all priority alerts. However, Ylopo's priority text notifications are now reserved only for high-value opportunities such as:

• Handraisers (all call-to-action events like tour requests on the home search site or cash offer clicks in AVM reports)
• AI engagement via text
• Successful or attempted AI Voice transfers

This update aims to reduce the number of pings you receive, providing you with clearer indicators of which leads require immediate follow-up.

We can disable text message notifications if you like, but saving them in your phone as a contact will make it easy to know which leads to action right away! To stop receiving priority notification texts, please contact [e-mail].

Leads who trigger a priority notification will also receive the YPRIORITY tag on their profile, which you can filter for in your CRM. 

Here are a few examples of leads who would fall into these categories and the numbers you'll be texted from:

Urgent Priority Lead:   [phone] / [phone]
Requests a showing/info on a specific property  
Clicks on an Offer, or fills out an Offer form

High Priority Lead:  [phone] / [phone]
Shares a property with someone else
Views a specific home more than 3 times
Favorites a listing for the first time
Re-engaged leads who respond to our remarketing campaigns for the first time

Medium Priority Lead: [phone] / [phone]
Returns to search after a long period of inactivity

Positive Replies to your AI text Assistant: [phone] / [phone]

Below are the numbers you'll receive a text message from based on priority.

Urgent Priority:	[phone] / [phone]
High Priority:	[phone] / [phone]
Medium/Low Priority:	[phone] / [phone]
Incoming SMS Messages from AI Texting:	[phone] / [phone]

Filtering for Priority Alerts

In your CRM you should be able to create a filtered list to allow you to see all of your Priority leads at once and clear them by completing their associated tasks. These leads will receive the YPRIORITY tag which you can filter by in your CRM. For more information see the smart list and filter set up.

Please review this video for more details on how you will be notified of a new Priority Lead, and what you should do when you receive one: 

 

Priority notification tasks are also created in FUB for the agent to follow up on the next day. If you'd like to turn this off for your FUB + Ylopo integration, please contact Ylopo Support.

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Last updated 08/26/25 by Rem M.