How do I access my Google Local Services Ads dashboard?
You can access it at this link https://adwords.google.com/localservices, and will need to be logged into Google using the email address you used when signing up for LSA. If you have difficulty because you're logged into Google under another email address, you might try using an incognito/private browser to log in.
How do leads find my Local Services Ad?
Potential leads are searching Google for a real estate agent in a specific area. Here are some examples of searches they might use to find LSA results:
Real estate agent in Los Angeles
Denver realtor
Atlanta real estate agents
Can I show my LSA ads to out-of-state leads?
With Google Local Services Ads you target the areas you service and your ad shows up to people searching for those areas. We cannot specifically target people living in states outside your service area, however leads from other states may search for realtors in one of your service areas and contact you. If you are licensed in multiple states, your ads can be shown for those areas when the proper licensing documentation is provided to Google.
Do we get leads through calls and text messages?
You will get leads through phone calls. We can enable text messages for you and we highly recommend you do so in order to fully optimize your ad! To manage text messages, you would need to log into the LSA dashboard on your computer to reply to the message. You will not be able to reply to the message in your current CRM. If you would like to enable message leads, please email lsa@ylopo.com.
How many leads can I expect?
The number of leads you will receive will depend on how high up your ad is placed in the list of realtors, which is helped by having a Google Screened badge and is also based on the amount of competition in the area. Having a high call answer rate and a decent-sized budget (that's why we recommend a minimum $1,000/month budget) will help you move up among the other Google Screened accounts, once receiving the badge. Receiving new customer reviews on a consistent basis (ideally 1/week) can also positively impact your ad's ranking and visibility.
Can I set a Caller ID for leads coming in from LSA?
The number that shows up on your caller ID will be the incoming lead's phone number, so that will always change depending on who is calling (even if you're enrolled in our LSA Live call center). Here are some options that our clients have used to identify the incoming call as an LSA call.
What do I do if I receive a call that is for a service I don't provide?
You don't personally need to take action! We know you're super busy, so we make this easy for you. Each phone call coming through your ad is recorded, and our team listens to every single one of those calls daily. If the call is not from a valid lead (e.g. is an advertisement for another service, a bogus call, isn't related to real estate services in any way, or a spam lead) then our team will submit a poor feedback review for this call. Even for valid leads you receive, our team submits a feedback review for every single one to help Google's AI system better understand what type of future leads you would like or not like to receive! Once a poor feedback review is sent to Google for one of these undesirable leads, Google will consider a credit. Should a lead be in review with Google or a credit was issued you will see this noted under the "Charge status" within this lead.
Can I control my LSA account through my Stars profile/Mission Control dashboard?
No, the LSA Dashboard is a separate Google platform that cannot be integrated with our Ylopo systems. For accurate and up to date information regarding the performance or spend of your LSA, please reference the LSA Dashboard directly (https://ads.google.com/local-services-ads/) or email our team at lsa@ylopo.com.
You may also visit our Support Center page on Marketing and Remarketing
Last Updated: 12/16/22 Rem M.
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