Why is this a big deal? Impressing potential sellers and keeping your current sellers happy is all about differentiation. Integrating video into your marketing will impress your sellers and increase your brand exposure. With DyVa Listing Rockets, you're able to instantly turn any listing into a dynamic video ad! DyVa ads work for both ACTIVE LISTINGS, JUST SOLD, PRICE REDUCED and OPEN HOUSE listings. This feature will be available to every Ylopo client, without any additional license fees!
This article will go over creating Video Listing Rockets. To learn how to create Carousel Photo Listing Rockets, click here.
This short video will provide you with a quick tutorial, otherwise you can simply follow the step-by-step instructions listed below to quickly and easily create your own DyVA ads with Ylopo.
Go to https://stars.ylopo.com/dashboard/ and login with your Ylopo credentials.
Click on the Marketing tab at the top.
Scroll down to Current Campaigns section, where Listing Rockets should be highlighted in green. Be sure that Dynamic Video Ads (DYVA) is selected.
The Launch tab will show listings that we've picked up from your MLS for ad creation. To create a DyVA Listing Rocket from the listing, click the grey circle media icon on the right.
That will bring up the window below, where you can select the settings for the ad.
- First, select the Ad Objective between “Exposure” or “Leads"
Our default objective for your DyVA ads is to get the most EXPOSURE for those listings. Clients have asked us if they can get exposure for their listings, but also generate more leads. We have added a New Campaign Objective of LEADS. This new objective will focus the Facebook algorithm on generating leads for your ad. The difference is that with the EXPOSURE objective you get 3x more awareness for your listings than LEADS. So it very much depends on your goals.
- Then choose a Video Ad Type. You can select between
- Active Listing
- Just Sold
- Price Reduced
- Open House
- The Video Ad Type you select will display the options for Video Templates (you can view the templates by clicking on SAMPLE underneath the name of each template).
For each of the Price Reduced and Open House ad type, there will be new customized fields you’ll be able to manipulate.
Price Reduced Ads - there will be a special field to show the actual amount that is reduced in the price
Open House Ads - Any open house dates will be auto-populated. You have the option of adding up to 4.
Control Time Frame of Video Ads:
You have the option to specify exactly how long you want your ad to run for. By selecting the date field you can change the dates from a default of 30 days. For example, if you want to run an Open House ad, you can select a specific run time, but the minimum spend for running a DyVa ad is still $65 per listing rocket.
You will also have the option to either use Ylopo recommended photos in the video ad OR you can select your own photos and order them.
Important Note: Follow the prompts regarding any photo limits for the template you've selected.
Finally, complete the information in the red fields. This is the contact information that will display at the end of the video ad.
Important: The information you submit in these fields will appear in the video exactly as entered, capitalization, typos and all. Be sure to double check this information before submitting!
The minimum budget for video listing rockets is $65 so that we can show your video ad effectively over the course of 30 days. This amount will be billed immediately to your account on file with us. Any unspent media after the 30 day period will be refunded on the next invoice.
Once you click LAUNCH!, give the system about 5 minutes, and we will create your DyVA Listing Rocket!
An Alternate Way
If you don't see the listing you want to advertise in the list of available Listing Rockets, click on Create Listing Rocket on the right hand side, and then select Dynamic Video Ads (DyVA).
This will bring up a window where you can enter the MLS number or the Listing ID to find the listing:
Note: The Listing ID is the ID from your Ylopo search site. For example, if you have selected the listing you are looking for on your home search site, the listing ID is the number in bold below:
Once you've found the listing, a window will pop up allowing you to select the settings for the DyVA ad. Once you click LAUNCH!, give the system about 5 minutes, and we will create your DyVa Listing Rocket!