How to Route a Listing Rocket Generated Lead to a Specific Agent

Leads generated from a listing rocket ad (carousel and DyVa ads) will be tagged with “LISTING_ROCKET” and the listing address in the format “STREETNUMBER_DIRECTION_STREETNAME_STREET_UNITNUMBER," ex. 123_MAIN_ST. For DyVa Ads (Dynamic Video Ads) you will also see the tag “VIDEO” added to the leads profile.

You can route the leads generated from the listing rocket to the listing agent in your CRM through your CRM's lead routing rules using the tags above. For more on lead routing and lead routing rules in your CRM, visit your CRM provider's Help Center.

Example of Follow Up Boss lead routing and lead routing rules below:

Admin > Lead flow > Source > Select Ylopo Buyer Lead Source > Add rule > Tag includes all of > LISTING_ROCKET, ADDRESS TAG > Distribute to the listing agent or team member as needed, add an action plan according to your needs > save.