Setting up Remarketing

When you're ready to add leads to your system for remarketing, or set a remarketing budget to make sure we can engage with all of your leads, look no further. First, to remarket to your leads, we'll need to get them added to your Ylopo Stars database. Barry walks you through setup here:

How to Add Leads for Remarketing

Depending on the lead's source, you have several options.

Ongoing lead flow? - Auto-Import

Large database of leads? - Mass Import

Manually gathered leads (open house etc.?) - Manual lead import

How can I budget for remarketing?

Our rule of thumb when setting a remarketing budget is that $100 per month will remarket effectively to 1,000 leads in your Ylopo database. 

In addition, you can spend up to your license maximum on remarketing and new leads or acquisition marketing simultaneously. For example, a level 1 license holder can spend up to $600 on acquisition marketing, and up to $1,200 on remarketing.

Here's how to set a remarketing budget in Mission Control:

First, log into your Mission Control dashboard at stars.ylopo.com/dashboard, and click the Marketing tab at the top.

Click on the Adjust Budget button in the Marketing Command Center:

Then, enter the desired amount in your remarketing budget box. If you are allocating part of your acquisition budget (new leads) to remarketing, reduce the acquisition budget by the same amount. Then click save: