Get Qualified Listing Leads with Seller PPC 2.0

The Lead Generation Process

Generating a qualified listing lead has four main steps:

1. Targeting the right sellers using high-intent keywords and geo-targeting pinpointed on your preferred locations.
2. Ad copy with focused text that adds value, so a lead knows your website stands out from the rest.
3. Landing pages that reinforce the messaging each lead saw on the ad
4. Lead capture to send the seller’s address, name, phone number, and email to your CRM for follow up and Remarketing.

Targeting The Right Sellers

We target a wide range of high-intent keywords that would indicate a person is thinking about selling their home. There are thousands of variations of keywords, but a few examples include “what’s my home worth” or “selling my home”.

         

Our robust keyword list is combined with laser-focused geo-targeting to ensure the people who get to your website are located in the right market. We directly target each city of your choice - sometimes with a small radius around cities with a lower population - and work to find the lowest cost leads in each area.

Using Ad Copy That Stands Out

Anyone can provide a home value, but what if a lead could see the exact same info that agents do when they view a property report? When a lead sees your ads, they see ad text that emphasizes why your website provides a different type of report. Check out an example ad below:

             

Just like our Buyer PPC ads, the Seller PPC ads dynamically change their text depending on what a lead searches on Google. Here is another example of what a potential seller lead might see before they get to your website:

           

Landing Pages That Reinforce Ad Copy

The messaging on your website should be consistent with what a lead sees when viewing your ads. Our landing page reinforces the credibility of the home value report with text that provides more detailed information, plus a photo example of the type of report a lead will see. With a few upgrades to our PPC campaigns, our landing page conversion rate has risen to over 12% on average in April and May 2021!

                   

An example of the seller landing page is above. The logo and colors on the top left will be branded to you.

Lead Capture

A lead starts the signup process by entering an address to receive a home value report.

After a lead clicks the “Check” button, we capture their contact information. In addition to getting the lead to your CRM, capturing contact information will automatically create a Homebot account for each lead. First, we ask for a phone number:

Once they submit a phone number, the next step is to enter their full name and email address:

Finally, we ask a qualifying question to determine the intent of each lead. In most CRMs, the answer to this question will be displayed as a Tag:

Once the qualifying question is answered, they are a lead! Contact info will be sent to your CRM for immediate follow-up, and each lead will be included in your Seller Remarketing. Homebot will also automatically generate a home value report based on the address entered earlier. Below is a small sample of the information each lead sees when they view the report:

How Do I Find Seller PPC Leads In My CRM?

In most CRMs, Seller PPC leads will have the source “Ylopo Seller”. Each lead will also have the tags “YLOPO_ADWORDS” and “SELLER”. An additional tag is also created based on a lead’s answer to the qualifying question shown above.

What’s Next For Seller PPC?

Our marketing team is working nonstop to improve the Seller PPC experience. We’ve come a long way since the Seller PPC Beta first launched, but the truth is that we are just getting started! We can’t share too much detail yet, but here is a sneak peek of some of the improvements our team has been working on:

So How Do I Sign Up?!?

To get started, CLICK HERE to go to our Seller PPC 2.0 Signup Form. Due to the high demand for listing leads, Seller PPC 2.0 is reserved for clients who are on a Level 1 license or above.

If you have any questions about Seller PPC 2.0 or upgrading to a Level 1 license, don’t hesitate to schedule a call with our marketing team by CLICKING HERE to access our calendar.

Last Review: 9/28/21 Colleen M.