The Lead Generation Process
Generating a qualified listing lead has four main steps:
- Targeting the right sellers using high-intent keywords and geo-targeting pinpointed on your preferred locations.
- Ad copy with focused text that adds value, so a lead knows your website stands out from the rest.
- Landing pages that reinforce the messaging each lead saw on the ad
- Lead capture to send the seller’s address, name, phone number, and email to your CRM for follow up and Remarketing.
Targeting The Right Sellers
We target a wide range of high-intent keywords that would indicate a person is thinking about selling their home. There are thousands of variations of keywords, but a few examples include “what’s my home worth” or “selling my home”.
Our robust keyword list is combined with laser-focused geo-targeting to ensure the people who get to your website are located in the right market. We directly target each city of your choice - sometimes with a small radius around cities with a lower population - and work to find the lowest cost leads in each area.
Using Ad Copy That Stands Out
Anyone can provide a home value, but what if a lead could see the exact same info that agents do when they view a property report? When a lead sees your ads, they see ad text that emphasizes why your website provides a different type of report. Check out an example ad below:
Just like our Buyer PPC ads, the Seller PPC ads dynamically change their text depending on what a lead searches on Google. Here is another example of what a potential seller lead might see before they get to your website:
Landing Pages That Reinforce Ad Copy
The messaging on your website should be consistent with what a lead sees when viewing your ads. Our landing page reinforces the credibility of the home value report with text that provides more detailed information, plus a photo example of the type of report a lead will see. With a few upgrades to our PPC campaigns, our landing page conversion rate has risen to over 12% on average in April and May 2021!
An example of the seller landing page is above. The logo and colors on the top left will be branded to you.
A lead starts the signup process by entering an address to receive a home value report.
After a lead clicks the “Check” button, we capture their contact information. In addition to getting the lead to your CRM, capturing contact information will automatically create a Homebot account for each lead. First, we ask for a phone number:
Once they submit a phone number, the next step is to enter their full name and email address:
Finally, we ask a qualifying question to determine the intent of each lead. In most CRMs, the answer to this question will be displayed as a Tag:
Once the qualifying question is answered, they are a lead! Contact info will be sent to your CRM for immediate follow-up, and each lead will be included in your Seller Remarketing. Homebot will also automatically generate a home value report based on the address entered earlier. Below is a small sample of the information each lead sees when they view the report:
How Do I Find Seller PPC Leads In My CRM?
In most CRMs, Seller PPC leads will have the source “Ylopo Seller”. Each lead will also have the tags “YLOPO_ADWORDS” and “SELLER”. An additional tag is also created based on a lead’s answer to the qualifying question shown above.
What’s Next For Seller PPC?
Our marketing team is working nonstop to improve the Seller PPC experience. We’ve come a long way since the Seller PPC Beta first launched, but the truth is that we are just getting started! We can’t share too much detail yet, but here is a sneak peek of some of the improvements our team has been working on:
So How Do I Sign Up?!?
If you have any questions about Seller PPC 2.0 or upgrading to a Level 1 license, don’t hesitate to schedule a call with our marketing team by CLICKING HERE to access our calendar.
Last Review: 9/28/21 Colleen M.