PPC+ Best Practices

How to Get the Most Out of Your Campaigns

PPC+ works best when a few foundational things are in place on your end. This article covers the key practices we've seen make the biggest difference for clients who are seeing strong results—from initial setup to how you engage with your leads over time.

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Before Your Campaigns Go Live: Get Your FUB Set Up Right

The single most important thing you can do when you start PPC+ is make sure your Follow Up Boss lead routing is configured correctly. If your leads don't land in the right place, AI² can't follow up on them and you'll miss that speed-to-lead benefit of the product.

If you use a pond configuration in FUB: Your PPC+ leads need to be routed into the correct pond for AI Voice to call them. If they land outside of the pond, AI Voice skips them. Before your first leads come in, confirm with your CSM that your FUB routing is set up to send YLOPO PPC+ source leads to the right pond.

If you use a no-pond setup in FUB: PPC+ leads will be called by AI Voice automatically as long as they aren't assigned to a blocked agent or placed in a blocked stage. You typically don't need to make any changes but it's worth confirming with us that nothing in your current configuration would block PPC+ leads from being reached.

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Set Realistic Expectations for Call Volume

PPC+ is a full lead generation system that includes vetted inbound calls as a bonus. On a $600/month budget, expect roughly 27–33 form-fill leads and 1–2 vetted call transfers per month. Some months you may get more, some less, depending on your market.

The calls you receive will be high-quality. They've already been screened by Ylopo's call center before they reach you. But don't judge the health of your PPC+ campaigns by call volume alone. Your form-fill leads are where the volume is, and those leads convert over time through consistent AI²-driven follow-up.

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Respond Quickly to Missed Call Transfers

If you see an ISA_TRANSFER_UNSUCCESSFUL tag on a PPC+ lead, that person tried to call you and couldn't get through. They chose to pick up the phone and that's a very meaningful signal. AI² will not follow up with them automatically, so calling them back right away from you is the right move. The sooner the better.

Make it a habit to check for Unsuccessful Transfer leads in FUB every day, especially in the early weeks after launch.

💡 Tip: Set up a Smart List in FUB filtered by the YLOPO_PPC+ and ISA_TRANSFER_UNSUCCESSFUL tags, or check your "AI PRIORITY" Smart List so you can see these leads at a glance without hunting for them. Your CSM can help you set this up, or see our article on Understanding Your PPC+ Leads in FUB.

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Let AI² Do Its Job on Form-Fill Leads

When a form-fill lead comes in, AI Text and AI Voice will reach out immediately on your behalf. You'll get notified via a Priority Alert when the lead responds and shows a stronger intent—that's your signal to step in personally. Build the relationship once the lead is warm, and you do not necessarily have to compete with AI² for first touch.

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Keep Your Google Business Profile Active

Your verified Google Business Profile is one of the signals Google uses when serving your PPC+ ads. Keep it updated: add photos, respond to reviews, and make sure your contact information is accurate. An active, well-maintained GBP profile supports your ad performance and can improve how often your ads are shown.

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Monitor Performance

What to watch in your first 30 days:

• Are leads flowing into FUB with the correct YLOPO PPC+ source and tag?
• Is AI² showing activity on your form-fill leads?
• Are you receiving call transfer records (successful or unsuccessful)?
• Are leads landing in the right place in your pipeline?

If any of those things look off in the first two weeks, contact us right away rather than waiting. Early configuration issues are easy to fix quickly and catching them early means fewer leads fall through the cracks.

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Utilize Ylopo Support and Office Hours

You don't have to figure this out alone. Reach out to Ylopo Support if you're not sure whether your leads are flowing correctly, whether AI² is working, or how to interpret what you're seeing in FUB. 

For broader questions about strategy, working your leads, and getting the most out of PPC+, reach out to our Client Success Managers or join Office Hours after the March 19 launch. Our coaches will walk through real examples, answer live questions, and share what's working across our users.