What is PPC+?

What Is PPC+?

PPC+ is Ylopo's most advanced Google advertising product. It takes everything that makes our standard PPC campaigns effective and adds two meaningful upgrades: a dedicated phone number on every ad that connects serious prospects directly to you through our call center, and AI² bundled in by default to make sure every lead—whether they filled out a form or called in—gets the attention it deserves.

The result is a more complete lead pipeline: you capture both the people who prefer to fill out a form and research at their own pace, and the people who are ready to have a conversation right now.

What You Get with PPC+

More ways for prospects to reach you. Every PPC+ Google ad includes a call-out phone number in addition to the standard lead form. When someone calls that number, Ylopo's call center answers, vets the call, and transfers valid leads directly to you. This means you're capturing high-intent prospects who want to talk immediately, not just the ones who are comfortable filling out a form.

A lower cost per lead. By applying our latest AI optimization models to bidding, targeting, and intent signals, PPC+ delivers approximately 10% lower cost per lead than standard PPC—and that includes the added calls on top of your regular form leads.

AI² working your pipeline automatically. PPC+ includes both AI Text and AI Voice, which means every new form-fill lead gets contacted by AI immediately. AI Text and AI Voice handle the first touch so no lead goes cold while you're busy.

An important note on call volume: PPC+ is primarily a lead generation product, with inbound calls as a valuable bonus. The calls you do receive have already been screened by Ylopo's call center, so they represent your highest-intent prospects. Think of them as the people who raised their hand and said "I want to talk to someone right now."

How Your Leads Flow Into Follow Up Boss

Both form fill and call transfer leads land in your Follow Up Boss account automatically. 

Here's how to tell them apart:

Lead Type	Source in FUB	Tags
All PPC+ leads (form and call)	YLOPO PPC+	YLOPO_PPC+
Form fill leads	YLOPO PPC+	YLOPO_PPC+ and YLOPO_PPC_PLUS
Successful call transfer	YLOPO PPC+	YLOPO_PPC+ and ISA_TRANSFER_SUCCESSFUL
Missed call/Unsuccessful transfer	YLOPO PPC+	YLOPO_PPC+ and ISA_TRANSFER_UNSUCCESSFUL

Call leads do not get the YLOPO_PPC_PLUS tag, only form fill leads do.

An Unsuccessful Transfer means Ylopo's call center attempted to connect you with the caller, but no one picked up on your end. The lead record is still created in FUB so you can follow up manually.

Here is an example of a PPC+ call lead:

How AI² Works with Your PPC+ Leads

This is one of the most important things to understand about PPC+:

AI² follows up on form-fill leads automatically. When someone fills out a form from your PPC+ ad, AI Text and AI Voice get to work immediately: reaching out, qualifying, and nurturing until the lead is ready to talk to you. 

AI² does not follow up on call transfer leads. When a lead comes in via a call transfer, the assumption is that you've already had (or attempted) a live conversation with them. AI² stays out of it. Any follow-up on call transfer leads is on you to do manually.

Requirements

To be on PPC+, you need:

• Follow Up Boss as your CRM
• Ylopo Suite + Lead Gen (or Level 1 equivalent)
• AI Text and AI Voice (both are required and bundled with PPC+)
• A minimum monthly budget of $600 for PPC+ media (for existing clients)
• A verified Google Business Profile. If you don't have one or yours isn't verified, our team can help get that set up at no additional cost.

Note: If you don’t meet these requirements, you can add PPC Buyer/Seller.

Questions?

If you have questions about your PPC+ campaigns or the leads you're seeing in Follow Up Boss, reach out to [e-mail]. You can also visit our Office Hours sessions where our Ylopo Coaches can answer and walk through common questions live.