PPC+ FAQs

What is PPC+?

PPC+ is an upgraded version of Ylopo's Dynamic PPC product. It builds on everything that already works well with PPC and layers in two key additions: inbound call transfers and bundled AI Voice. The result is a higher-intent lead mix at a lower cost per lead.

How It Works

When you are running PPC+, your Google ads include a phone number in addition to the standard lead form. This means prospects have two ways to respond:

Lead form signups work the same as they always have—the lead flows into the CRM and gets worked like any other PPC lead.

Inbound calls are new. From our testing, about 7% of prospects skip the form and call directly. Those calls go through Ylopo's call center, which screens and vets each call. Only valid calls get transferred. These transferred leads tend to be the highest-intent prospects in the pipeline because they're choosing to call in the moment they're ready to talk.

AI Voice is bundled into PPC+ as a required component. It supports the call center vetting process on the inbound side and can also work form leads and the client's existing database via outbound AI calls and texting.

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FAQs

How is PPC+ different from regular PPC? 
Standard PPC captures leads through form signups only. PPC+ adds inbound call transfers on top of that, pairs it with AI Voice, and uses updated optimization models that bring the cost per lead down. On average, it's about 10% lower than standard PPC (including phone calls).

Do I have to turn on AI Voice for outbound calls on new leads? 
The outbound calling piece is optional. You can choose to only use it for database leads, or turn it off for outbound entirely. The call center vetting on inbound calls will still run regardless.

Why don't we text or AI call the inbound call leads? 
When someone calls in, the context is different from a form fill. There are a variety of reasons a person might call — and the standard "I saw you just signed up" messaging may not be appropriate for that interaction. So inbound call leads are excluded from automated texting and AI calling. They're worked directly by the agent after the transfer.

How do PPC+ leads show up in Follow Up Boss? 
Both form leads and inbound call transfers will have the source name Ylopo PPC+ and will be tagged with YLOPO_PPC+.

Do I need a separate inbox in FUB for PPC+ leads? 
It's recommended. Setting up a dedicated PPC+ inbox makes it easier for agents to identify and manage these leads, especially if you are also running other products like GBP or LSA. The setup team will handle this during onboarding.

Why am I receiving calls from outside my market?
Sometimes you may get a call from a lead that is physically located outside your market, if they are searching for one of your preferred locations. For example, if you are helping home buyers in Los Angeles, and a buyer calls in that is currently living in San Francisco but is moving to Los Angeles, we will transfer you the lead. All transfers will be handled based on the lead's purchase location.

What does PPC+ require to get started? 
If you are an existing client, a minimum of $600/month in PPC+ media spend, plus an AI Voice purchase are required. You must have an active Google Business Profile for the inbound call piece to work.

Who is PPC+ for right now? 
PPC+ in beta is currently being offered to existing Ylopo clients who are not already running PPC. Wider availability is coming in March.

What if I already have regular PPC and want to switch to PPC+? 
You are welcome to do so, contact [e-mail] to get started.

How do I sign up? 
Click here and fill out the form completely to sign up for PPC+.

Last updated: March 2026