How to Create a Facebook Pixel

You can create a Facebook Pixel in your Facebook Business Manager or Meta Business Suite (depending which one you use).

Here's how: 

1. Click on All tools on the left panel of your Meta Business Suite or Facebook Business Manager

2. Click on Events Manager

3. Then select Connect Data Sources

4. Select Web —> Click Connect

5. Enter a name for your Meta Pixel —> click Create Pixel

6. Enter the name of your website —> click Next

7. Choose how to connect your website (Facebook recommends choosing the Meta Pixel and Conversions API) —> click Next: 

8. Select the partner you want to install the Pixel for: