(GMB) How to Create a Post on Google Business Profile

Google Posts, created through Google My Business Profile, allow you to share events, products, what's new, and services directly in Google Search and Google Maps. When users search for your company, Google Posts are small cards that appear in Google Search Engine Result Pages (SERPs) within the knowledge graph.

These cards are great for promoting timely content to customers at the right time and can be added to each business location. They are managed through an intuitive interface inside of Google My Business and can be added for each business location.

Different Types of Posts 

Posts can be used to share a variety of information like:

• Events 
• Offers/specials 
• Product 
• Announcements
• What's new

Where Posts show up:

MAP

Search

How to Create Posts

It’s easy to create posts from your computer or on the go. If you chose to create posts on your mobile, Download Google MAPS on Android and iOS.

Additional Information: Google Business Profile Support

Desktop/Laptop

1. Make sure you're logged in with the account you use to manage your Business Profile.
2. To find your Business Profile, search on Google for your exact business name. You can also search for "My Business"
3. If needed, to update your profile, select View profile.
4. Click Promote and choose the type of post you want to create.
5. In the dialog box, write your post.
6. Choose to publish or preview your post.
   • To publish your post: In the top right, click Publish.
   • To get a preview of your changes: Click Preview. If want to change your post, in the top left, click Back . Edit your draft until it’s ready to publish.

Android/iPhone/iPad "MAPS"

1. On your Android phone or tablet, open the Google Maps app .
2. Make sure you're logged in with the account you use to manage your Business Profile.
3. To open your Business Profile:
   • In the top right, tap your profile picture or initial   Your Business Profile.
   • Or enter your business name in the search bar.
4. Tap Promote and tap the type of post you want to create.
5. To create your post, tap the elements you want to add to your post: Photos, videos, text, events, offers, or a button to your post. Enter relevant information for each post element you choose.
6. Choose to publish or preview your post.
   • To publish your post: In the top right, tap Publish.
   • To get a preview of your changes: Tap Preview. If you want to make more changes, in the top left tap Back . Edit your draft until it’s ready to publish.

Android/iPhone/iPad "Google Search"

1. Make sure you're logged in with the account you use to manage your Business Profile.
2. To find your Business Profile, search on Google for your exact business name. You can also search for my business.
3. If needed, to update your profile, select View profile.
4. Tap Promote and choose the type of post you want to create.
5. In the dialog box, write your post.
6. Choose to publish or preview your post.
   • To publish your post: In the top right, tap Publish.
   • To get a preview of your changes: Tap Preview. If you want to make more changes, in the top left tap Back . Edit your draft until it’s ready to publish.

TIPS on Posts

Use Clear Photos.

Your photos look best on Google if they meet the following standards:

• Format: JPG or PNG.
• Size: Between 10 KB and 5 MB.
• Recommended resolution: 720 px tall, 720 px wide.
• Minimum resolution: 250 px tall, 250 px wide.
• Quality: The photo should be in focus and well lit, and have no significant alterations or excessive use of filters. In other words, the image should represent reality.

Video guidelines

Make sure your videos meet the following requirements:

• Duration: Up to 30 seconds long
• File size: Up to 75 MB
• Resolution: 720p or higher

2. Write Actionable Headlines

Create the headline to elicit action. "Get Your Free Consultation Today," for example, ensures that headlines are comprehensive and quickly inform the user of what you want them to do.

With a limited number of characters, this is an excellent opportunity to apply some of the skills you may have learned while writing advertisements.

3. Keep your descriptions brief and to the point.

Keep the post brief and only include relevant information. According to Google, you have 1,500 characters, but only the first 80 appear in SERPs. Make the most of it.

150-300 characters are ideal practice. However, I've noticed that approximately 80 characters (including the headline) appear in the knowledge graph. Use a clear call to action, such as "Call Now" or "Learn More." With Posts' high turnover, you'll have plenty of opportunities for experimentation.

 

What You Shouldn't Do in Google Posts

• Don’t Use Commercial Slang

• Don’t Use Excessive Exclamation Marks or All Caps

• Don’t Include More Than One Theme/Offer in a Post

• Don’t Craft a Deal With Too Many Exclusions

• Don't add social media links to your post: Instagram, Facebook, Youtube
• Don't add "Call-to-Action" to your Post description. Use the CTA button instead.