There is a lot of misunderstanding about whether or not you should geotag photos to help your business rank higher in (GMB) Google Business Profile and organic web search results. The process of adding geographical coordinates to an image is known as geotagging. Looking at the underlying data, you'll notice latitude and longitude coordinates and other metadata about the photo.
What is the advantage of geotagging?
Image result for why geotagging photos is beneficial
Geotagging can assist users in retrieving a wide range of location-specific information from a device. For example, one can find images taken near a given location by entering latitude and longitude coordinates into a suitable image search engine.
Does Geotagging Help Your GMB Listing Rank Higher?
According to the theory, geotagging photos before uploading them to your Google My Business (GMB) listing will help your business rank higher in a local search.
When it comes to GMB, however, Google already knows where your business is. Geotags on your GMB photos aren't required to link them to your business. Furthermore, when you upload photos to Google, it removes all meta / EXIF data.
That doesn't mean Google won't read the geotags and save the information before stripping them. However, if you've done all the other major optimization items like improving your website's SEO, gathering more reviews for your GMB, and keeping your citations consistent across the web, then you can do geotagging as an extra step to potentially give your profile that minor boost.
Steps on how to GEO tag photos:
Go to tool.geoimgr.com ( 5 photos per day = free)
- Upload JPG-images
- Existing geotags are shown on the map
- Set the marker or enter the latitude and longitude manually
- Optionally add additional EXIF tags
- Hit the button Write EXIF Tags
6. Download the geotagged image
Last updated: 06/14/2022
By: Bill McCarver