When you have a duplicate GMB listing, Google may rank one listing that is incomplete and has no reviews while filtering out the listing that has many reviews and includes all of your business information.
This will obviously have a significant impact on your local SEO, and the loss of reviews on the listing may have a negative impact on how many potential customers come your way.
It's also worth noting that a business can have multiple listings in Google, but duplicate listings are against Google's Guidelines. As a result, resolving duplicate listings for your company is critical.
Consider the following
- When you have several business listings on Google, the information provided to the consumer may be confusing or contradictory.
- As previously stated, Google may display an incorrect or out-of-date listing with blank information and few reviews. Customers may be diverted elsewhere as a result of this.
- When it comes to reviews, one listing may have significantly more than another. Would you rather eat at a 5-star restaurant with one review than one with 200? If all other factors were equal, I believe most people would choose the latter.
- Duplicate listings left on Google My Business may end up on Yelp, Trip Advisor, Yahoo, and other sites over which you have no control.
How to Merge Two (GMB)Google Business Profile Listings
Step 1: If both duplicate Google My Business listings are verified, you must un-verify the listing you want to merge. Google My Business does not allow the merging of two verified listings.
Step 2: Confirm that the address of the duplicate listing exactly matches the address of your business.
- If the addresses match: Contact Google to request that they merge the two listings. You are able to do this through the Google Business Profile Contact Form.
- If the addresses do not match: Use the “suggest an edit” feature in Google to indicate the location in error does not exist. From there, you can edit the name, location, hours, etc.
How to Delete a Duplicate GMB Google Business Profile Listings
If you do not want to merge the duplicate accounts, you can delete the duplicate account. The following are the steps to delete a duplicate account:
Step 1: Google suggests:
“Before you remove a duplicate: Make sure that you’re not removing the location that’s already been verified, or else you’ll need to verify it again, and update the location that you want to keep with any crucial information from the location that you want to remove. Once a location has been deleted, it cannot be recovered."
Before you delete the duplicate account, make sure you don't delete the location that has already been verified, or you'll have to verify it again.
Step 2: Incorporate relevant information from the location you want to keep into the location you want to keep. Once a location has been deleted, it cannot be restored.
Step 3: Go to Google My Business and sign in.
Step 4: Navigate to the Info tab.
Step 5: Click Remove Listings to remove the Google My Listing.
We understand how valuable your time is as a Real Estate Agent. Experts from YLOPO's GMB team can assist you with merging requests and other complex GMB issues.
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Last Updated: 05/16/2022 Colleen M.