What Is Google Business Profile? (Formerly Known as Google My Business)

Many Real Estate Agents create a Google Business Profile in order to increase their visibility on Google. Making a Business Profile does not grant you control over it. If you want your profile to be an effective SEO and lead generation tool, you must be able to manage and edit it.

What is Google Business Profile/Google My Business?

As you manage and improve your business on Google, you can use a tool called "Google My Business/Google Business Profile". When you talk about GMB/GBP, you need to make sure you understand what a Business Profile is.

In Google's words, a "Business Profile" is the name of your business listing on Google. Business profiles show up on Google Maps and in the local results of Google Search when people search for a business in their area.

It looks like this:

Business Profiles on Google Maps look like this:

And Business Profiles on mobile look like this:

    

The same thing as adding a place to Google Maps is making a business profile. Anyone, even a random stranger, can do this. Google only wants the name of the business, where it is, and what kind of business it is. As soon as Google makes sure it isn't a duplicate, they will make a Business Profile for that location. Customers can then leave reviews, add photos, ask questions, and even answer questions on the business's profile. The profile is then open to the public. This information may also be added to the Business Profile by Google, which finds it on the web.

What this means is that a Business Profile can be separate from a GMB/GBP account. And even if you have your own Business Profile, you can't change the information it shows or the reviews it collects.
And this is where Google Business Profile (GMB) comes in. By setting up a Google Business Profile (GMB) account, you can see, change, manage, and improve your Business Profile on Google.

How to use Google Business Profile (GMB) for marketing

There's no doubt that Google Business Profile (GMB) isn't your business profile. It's a tool that helps you improve your business profile to make it more visible and useful. There are four main ways you can use this  Google Business Profile (GMB) tool to make your Google listing more useful for local marketing. 

1. Interact with customers
Customers can interact with your Business Profile in a variety of ways, and you can respond to them using your Google Business Profile (GMB) account. You can respond to reviews, answer questions, enable direct messaging, and configure alerts. You can even use  Google Business Profile (GMB) to publish posts to your Business Profile, just as you would on Facebook or other social media platforms.

2. Show off your business.
Only a Business Profile gives you a small amount of information about your business. But through your  Google Business Profile (GMB) account dashboard, you can add hours, a link to your website, products and prices, attributes, and other things that make your business different from everyone else. To make changes or updates, you will also use your Google Business Profile (GMB) account.

3. Discover new information
You can use the Google Business Profile (GMB) dashboard to learn more about your audience and the performance of your local search. In the analytics tab of the platform, you can see the queries customers are using to find your Business Profile, whether they found you on Google Maps or Google Search, a breakdown of actions taken on your listing, and how your photos are performing compared to other profiles in your category. It's also worth noting that UTM parameters and Google Analytics can be used to track clicks from a Business Profile.

Get started with Google Business Profile (GMB) today!

To understand how Google Business Profile(GMB) works and how to get the most out of this tool for marketing your business in your area, you need to know what this tool is, how it works, and how to use it! YLOPO can help you in getting a Google Business Profile account set up. Ylopo will help your Business Profile outshine your competitors and get more customers on the world's most popular search engine.

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Last Updated: 05/16/2022 Colleen M.