Tips for Getting Your LSA Lead Dispute Approved by Google

Ylopo automatically reviews each LSA call that comes in and will dispute any illegitimate leads with Google for you. Google will then review the dispute and decide whether to approve or deny it for a credit. If approved, Ylopo will apply the credit to your invoice after Google credits our payment account (this can take up to 60 days after the dispute has been approved).

Oftentimes when Google denies a dispute, it is for a lead that called in for help with rentals. Google has let us know that if you use language that explicitly states that it is not something you can help with, the dispute is much more likely to be approved.

Example #1

Caller: "Hi, I'm looking for a house to rent in Santa Monica. Can you help?"

Agent: "Hmm, I really focus on homes for sale, but let me see if we have anyone here who can help you out. What is your name and the best way to contact you?"

Caller: "Maria McExample and you can call me back at 555-123-4567 or email me at [e-mail]."

Agent: "Thanks, Maria! We'll look into this for you."

Outcome: Google will likely deny this credit because you helped the lead and took down her contact information.

Example #2

Caller: "Hi, I'm looking for a house to rent in Santa Monica. Can you help?"

Agent: "I'm sorry, I do not work with rentals, but thank you for giving me a call."

Outcome: Google will approve this credit because you explicitly stated that you do not provide the service the caller was looking for. It's also worth noting that all calls under 30 seconds are not charged by Google in the first place, so the sooner you end the call in a situation like that, the better.

We know your inclination is to try to help someone who calls you, even if they're asking about a service you don't provide, but with Google LSA, it's important to be clear about what you cannot help with and to end the call as quickly as possible.