Google has released a new and innovative product that will have your business at the forefront of Google searches. Ylopo manages Google Local Service Ads, which is a banner ad featured in the search results for those who are searching for real estate agents in their area.
You are placed above SEO, Google Adwords, and Google My Business on the search results. People searching for a top real estate agent typically have a very specific reason for their search. This specific need results in a regular stream of bottom of funnel seller leads as well as generating new buyer leads.
Ways to Leverage Google Local Service Ads
-These are bottom of funnel “I need to talk to an agent right now” leads. Answering the phone is VERY important. Google has the benchmark of 80% of all calls needing to be answered. We can’t emphasize the urgency enough!
-Add as many Google reviews as you can. We’ve seen a big focus from Google on this. Learning how to use the Ylopo Review Filter will be important as well so you can automate your requests and not fear receiving bad reviews
The Ylopo team will provide you with the details on how to sign up for Google LSA. You can email Support at Support@ylopo.com. Google will be screening you for this ad product so make sure you have copies of the following documents:
- Office address
Finally, in some states you'll need to submit a background check request you will receive from the Google team. Here is a list of states that do and do not require a background check (BGC) for the Google Screened badge:
Power User Tip
Use a call distribution number so that multiple people can have a chance to answer. Answer rates are very important! Many CRMs have this feature embedded in their platform or you can purchase other software to help like Callaction.co, Grasshopper, or RingCentral.
If you have other questions about Google LSA, please feel free to reach out to us at email@example.com and we're happy to help!
Last Update 2/28/22 Chrissi B.