What is the Seller Suite?
- Seller Suite are the tools that leverage Listing Rocket & the Ylopo Listing Presentations to win more listing appointments.
- The tools also re-engage sellers in your database through Dynamic Seller Remarketing & Seller Email Alerts.
- And these tools Generate New Seller Leads with Dynamic Seller Ads.
Components of Seller Suite
- Sold Data on Site
- Dynamic Seller Remarketing
- Seller Email Alerts
- Seller Priority Notifications & Behavioral Texts
- New Seller Lead Generation
Sold Data On Your Website:
When you go into your search filters on the front end of your website, you are now able to select the “sold” property status to see all recently sold properties that match your search input:
Non-Disclosure States & Canada: Clients in non-disclosure states & Canada will not have access to the “recently sold” search; however, we are still able to use pending listings and active listings in your marketing.
Dynamic Seller Remarketing: With dynamic seller remarketing, we’re now able to use recently sold data and import it to Facebook. This shows your database’s homeowners recently sold comps that directly impact their home’s price.
Here is an example of a dynamic seller remarketing:
Notes about Dynamic Remarketing Ads:
- It is pulling recently sold properties from the last 6 months
- It is only using listings that have photos
- For non-disclosure states, we can use stock photos (upon request)
When a consumer clicks on a seller remarketing ad, they will land on our client’s home seller experience:
Notes on the Seller Experience:
The market trends data we receive is from Altos Research, one of the most trusted sources, which we license and offer to our clients at your disposal.
The “Buyers interested in your home” pulls from the same data as your Seller Report.
All calls to action generate a message, showing a request type alert, inside your CRM.
We are in the process of building a way for you to navigate to this experience yourself!
How to Manage Your Seller Remarketing Ads:
Your seller remarketing ads are part of your overall remarketing budget. By default, we will turn your seller remarketing ad on when we turn on your buyer remarketing ad. To see those ads, go to Mission Control on Stars (stars.ylopo.com/admin) and click on “Marketing” at the top.
From there, go down to the Marketing Campaign section of Mission Control where you can see all of your ads. Click on “Remarketing Campaigns” on the far right and you’ll see the “Home Seller” campaign type:
From here, you can turn off seller remarketing or even specify and turn off a city that you do not want to remarket to.
IMPORTANT NOTE: The listings in the photo are NOT representative of what your sellers see. They will see a dynamic ad with listings that are most relevant to them. In preview mode, Facebook pulls the OLDEST listings within the database to give you an example of what ads look like. This preview, since it’s not a real ad yet, tends to show homes that have been on the market for a long time.
Sophisticated Seller Email Alerts:
Our new, sophisticated Seller Alerts showcase a combination of market trends data and homes that directly impact a consumer’s home value.
The listings contained within the Seller Alerts are comprised of “Recently Sold”, “Under Contract” and “Active” properties. When one is not available, we will display the others. The goal of showing all THREE of these property types is that there is always unique content to send to sellers, independent of market activity.
To enroll leads into receiving seller alerts, you can import leads into Ylopo three primary ways:
1. Mass Import Seller Leads (recommended)
Through CSV Import: Create an Excel spreadsheet with columns for the following: First Name, Last Name, Email Address, Phone Number (optional), Home Address OR Zip code. Once completed, send to email@example.com and we will go ahead and organize this data for setup of seller alerts.
Through Tag Import (Follow Up Boss, Liondesk Only): If your seller leads are already in your CRM of choice (see above) AND you have already included the home address of the lead in the <FUB Address> and <Liondesk Address> fields, then you can tag the leads as “Y_IMPORT_SELLER”. For leads that have been in your CRM for less than 48 hours, we will automatically import them. For leads that have been in your CRM for longer, please email firstname.lastname@example.org and we’ll kick off ‘the mass import tag’ for you.
2. Auto-import from your CRM (Follow Up Boss, Liondesk Only)
Leads that come into your CRM with a home address (ex. Home Value leads) will be automatically imported, if you have previously asked us to do so. If you are requesting leads from a seller source to be imported for the first time, please email email@example.com and tell us that source.
3. Manually Add in Stars
If you are creating a Seller Alert for a specific lead, please click into the lead’s Stars account. Then, click on ‘Create New Seller Alert’:
Either provide a zip code or address of the lead:
By default, the frequency of alerts is set to weekly, but that can be changed:
Seller Priority Notifications & Behavioral Texts:
When a prospective seller visits and registers on your seller experience, we analyze their activity and generate up to 5 different priority notifications (e.g. someone visited your seller re-engagement). You will receive an email, text, and CRM note, just like home search priority alerts. If you do not complete the ‘task’ or mute the priority notification within a 6-8 hour window (excluding quiet hours), we will send out a series of behavioral texts to the seller.
These behavioral texts will behave just like the ones home searchers receive and they will pertain to the priority notification they’ve triggered. In the subsequent weeks, we will continue sending sellers additional texts. If the prospect engages with our AI technology (RAIYA), it will continue the conversation while sending you every reply from the prospect, directly to your cell phone.
New Seller Lead Generation:
Our new seller lead generation ads take multiple forms. In addition, to showcase recently sold properties to homeowners (like our dynamic remarketing ads do), we also target homeowners looking to move or even pull money out of their home.
Here’s an example ad:
Here’s an example of a lead capture form:
NOTE: The Average Cost Per Seller Lead - $15 - $20, which is 3-4x the cost of buyer lead generation. This is one of the reasons why seller lead generation is restricted to the Level 1 platform and up.
Seller Remarketing & Nurture Suite: Starter and Above (if you have a Tech Only license, please ask Support about how to upgrade)
Seller New Lead Generation: Level 1 and Above (if you have a Starter license, please ask Support about how to upgrade)
For a Level 1 client, we recommend a minimum of $300 spend on seller lead acquisition. This leaves $300 for buyer lead acquisition. We also recommend increasing the remarketing budget to allow for seller remarketing. Remember that seller remarketing is part of your overall remarketing budget.