The Ylopo seller report is a great way to help make you stand out when attempting to win a listing. Most agents will tell a potential seller that the agent has a potential buyer for their home and that the agent will also use great marketing to get the home sold. The seller report takes the topic of marketing and buyers and crystalizes it so the potential seller knows that you mean business. This is because with Ylopo, you can see who you are running ads to, what your ads look like, and literally list out all your contacts in your database!
Ways to leverage the Seller Report in your business
-Almost every conversation you have with a homeowner should reference that you have a list of buyers shopping for a home like theirs.
-Include an offer for a list of buyers in your drip campaigns.
-Offer past clients to see a free list monthly.
-Add a call to action on your Yelp or Google My Business page saying you have a tool that will display buyers looking for a home like theirs.
Power User Tip:
When you go on the listing appointment, print the seller report out and put it in a separate folder so when you go over your listing presentation you can pause when you get to the part of the marketing and say, “I’ve contracted the most advanced digital marketing firm available to market my listings. I had them pull a report for you and the results they found are fascinating!”
For effective scripting to use with our new Listing Presentation report - even for FSBOs and Expired Listings - check out these videos from Professor Barry!
FSBOs and Expired listings:
Need help creating the Seller Report? We've got you covered in the video below.
Seller Marketing Report
“Win The Listing”
Views on my personal ads on social media: Total impressions on all ads ran
Active home buyers searching on my website: Leads in database signed up for listing alerts
Active buyers I’m targeting with Facebook ads everyday: This is the total leads captured or being targeted with remarketing ads within the last 180 days
Listings I’m spending $1,000’s on to market on Facebook: Total ad sets ran
Ylopo social ads run under the Meta umbrella - Facebook & Instagram however their listings by default will generally run under the most popular listing websites including Zillow, etc.
What sets Ylopo agents apart, & the power of Listing Rockets!
Default audience for all Listing Rockets is to show these ads to people living in a 15 mile radius around the specific property being advertised - Therefore we are targeting hyper local potential buyers & sellers!
Our detailed targeting allows us to also show these ads to people recently browsing homes for sale, first time home buyers as well as people who have displayed activity indicating they are likely to move. (this also applies to our traditional dynamic social ads!)
VS most agents will post the listing on their Facebook wall showing only to their audience of friends and family.
This is an example of what the lead can expect their property specific ad to look like!
Example of the different listing MLS stages available to promote with a Carousel Listing Rocket
(See article for Listing Rockets)
Meta has recently updated their privacy parameters and as a result we are no longer able to target possible buyer and sellers by age. However, our detailed targeting and specialized ad copy still allows us to target leads based on their search behavior.
Win the listing! By utilizing Ylopo historical data and listing alerts we have identified people already in your database who might be interested in viewing this property!
(See article for Reverse Lookup By Property)
Still need help? Contact Us
Last update 09/04/23 by Rem M.
Comments
0 comments
Article is closed for comments.