Here are some best practices shared by our Realtors-In-Residence and Ylopo Coaches to ensure you get the most value out of the Seller Report for Canada.
Remember: Currently there is no AVM source available for Canada so you will need to go to Stars and manually enter your estimated value for each seller report.
One way to manage this task is to fill in each property value as the leads becomes active—that is, when the lead engages with your site or the seller report. You may use the seller tags below in a smart list to help you identify these leads. Make a task for yourself to remind you to update their estimated home values.
Seller Report 2.0 Workflow
- Create a list looking for this tag. Y_SELLER_REPORT_ENGAGED as this tag represents 11 different behaviors with engagement like looked at the report more than 3 times, moved equity sliders, tuning home value, clicked more info on market trends, more info on equity amounts, etc.
- Call the lead when they engage the report. Use an indirect approach that doesn’t assume they are ready to sell yet. Example: “Hi, John. I sent you an equity report on your home on 123 Smith st. Did you receive it?”
- If you have to leave a message use the same opening script and instead of asking if they received it, revise it to say, “Hi, John. I sent you an equity report on your home on 123 Smith St. I had a couple of things to review with you regarding the report. Please call me when you have a moment.
- Use the additional 11 tags (the 11 that are summarized in Y_SELLER_REPORT_ENGAGED) to give insight into what the lead wants to discuss. Below is a list of tags and questions you can ask when you get them on the phone.
| Behavior | Tag | Script |
| A lead opens the seller report | Y_SELLER_REPORT_VIEWED | "Did you receive the report?" |
| A lead generates the seller report themselves for the first time | Y_SELLER_SELF_GENERATED Y_SELLER_REPORT_VIEWED YPRIORITY |
"I saw you requested a report on your home. Did you receive it?" |
| A lead requests the value of their home |
Y_SELLER_REPORT_REQUESTED Y_SELLER_REPORT_ENGAGED YPRIORITY |
"Hi John, you requested a home valuation on my website. I had a few more questions to ask about your home before I can give you the estimated value, is now a good time to chat? |
| A lead returns to the report 3 or more times in a week | Y_SELLER_REPORT_ENGAGED YPRIORITY |
"I’ve been sending you equity reports on your home and wanted to make sure it loaded ok for you." |
| A lead plays around with the equity bars | Y_SELLER_REPORT_ENGAGED | "John, I’ve been offering a free pricing analysis for my clients in your area. Would you like me to send you one?" |
| A lead tunes their home value | Y_SELLER_TUNE_HOME_VALUE Y_SELLER_REPORT_ENGAGED YPRIORITY |
"John, I’ve been offering a free pricing analysis for my clients in your area. Would you like me to send you one?" |
| A lead submits a message through the Understand Home Trend CTA | Y_SELLER_UNDERSTAND_TREND Y_SELLER_REPORT_ENGAGED YPRIORITY HANDRAISER |
"John, I’ve been offering a free pricing analysis for my clients in your area. Would you like me to send you one?" |
| A lead submits a message through the Equity CTA | Y_SELLER_LEARN_MORE_EQUITY Y_SELLER_REPORT_ENGAGED YPRIORITY HANDRAISER |
"John, You asked that I reach out regarding your home value. Do you have time to talk?" |
|
A lead submits a message through the Private Showing CTA |
Y_SELLER_HEATMAP_INQUIRY Y_SELLER_REPORT_ENGAGED YPRIORITY HANDRAISER |
"John, I’m excited about telling my buyers about your home. Do you have 5 min to discuss scheduling at time for me to do a walk through on behalf of my clients?" |
| A lead submits home upgrade information | Y_SELLER_NEW_HOME_UPGRADES Y_SELLER_REPORT_ENGAGED YPRIORITY |
"John, I received your message that you’ve done some upgrades to your home. Do you have 5 minutes to discuss?" |
| A lead clicked on a listing example shown on the seller report | Y_SELLER_VIEWED_SIMILAR_LISTINGS Y_SELLER_REPORT_ENGAGED YPRIORITY |
"John, there’s been a lot of sales activity in your area that could impact your homes value. Do you have 5 minutes to discuss?" |
| A lead clicked on the Call Agent button (phone number) |
Y_SELLER_CALL_AGENT Y_SELLER_REPORT_ENGAGED YPRIORITY HANDRAISER |
"John, I’ve been offering a free pricing analysis for my clients in your area. Would you like me to send you one?" |
| A lead clicked on the Email Agent button (email address) | Y_SELLER_EMAIL_AGENT Y_SELLER_REPORT_ENGAGED YPRIORITY HANDRAISER |
"John, I’ve been offering a free pricing analysis for my clients in your area. Would you like me to send you one?" |
| A lead used the search widget on the report to view more homes | Y_SELLER_SEARCH_MORE_PROPERTIES Y_SELLER_REPORT_ENGAGED YPRIORITY |
"John, do you know anyone in your neighborhood that might be interested in moving soon if the price was right?" |
More Articles on the Seller Report Canada:
Understanding the New Seller Report (Canada)
For questions or help on the Seller Experience please email support@ylopo.com
Comments
0 comments
Please sign in to leave a comment.