Best Practices for Seller Experience 2.0

Barry Jenkins shared the top tips his agents are using to be successful with Seller Experience 2.0.

Seller Report 2.0 Workflow

1. Create a list looking for this tag.                                                                  Y_SELLER_REPORT_ENGAGED  as this tag represents 11 different behaviors with engagement like looked at the report more than 3 times, moved equity sliders, tuning home value, clicked more info on market trends, more info on equity amounts, etc.
2. Call the lead when they engage the report.  Use an indirect approach that doesn’t assume they are ready to sell yet.  Example: “Hi, John.  I sent you an equity report on your home on 123 Smith st.  Did you receive it?”
   • If you have to leave a message use the same opening script and instead of asking if they received it, revise it to say, “Hi, John.  I sent you an equity report on your home on 123 Smith St.  I had a couple of things to review with you regarding the report. Please call me when you have a moment.
3. Use the additional 11 tags (the 11 that are summarized in Y_SELLER_REPORT_ENGAGED) to give insight into what the lead wants to discuss. Below is a list of tags and questions you can ask when you get them on the phone.

Behavior	Tag	Script
A lead opens the seller report	Y_SELLER_REPORT_VIEWED	"Did you receive the report?"
A lead generates the seller report themselves for the first time	Y_SELLER_SELF_GENERATED Y_SELLER_REPORT_VIEWED YPRIORITY	"I saw you requested a report on your home. Did you receive it?"
A lead returns to the report 3 or more times in a week	Y_SELLER_REPORT_ENGAGED YPRIORITY	"I’ve been sending you equity reports on your home and wanted to make sure it loaded ok for you."
A lead plays around with the equity bars	Y_SELLER_REPORT_ENGAGED	"John, I’ve been offering a free pricing analysis for my clients in your area. Would you like me to send you one?"
A lead tunes their home value	Y_SELLER_TUNE_HOME_VALUE Y_SELLER_REPORT_ENGAGED YPRIORITY	"John, I’ve been offering a free pricing analysis for my clients in your area. Would you like me to send you one?"
A lead submits a message through the Understand Home Trend CTA	Y_SELLER_UNDERSTAND_TREND Y_SELLER_REPORT_ENGAGED YPRIORITY HANDRAISER	"John, I’ve been offering a free pricing analysis for my clients in your area. Would you like me to send you one?"
A lead submits a message through the Equity CTA	Y_SELLER_LEARN_MORE_EQUITY Y_SELLER_REPORT_ENGAGED YPRIORITY HANDRAISER	"John, You asked that I reach out regarding your home value. Do you have time to talk?"
A lead submits a message through the Private Showing CTA	Y_SELLER_HEATMAP_INQUIRY Y_SELLER_REPORT_ENGAGED YPRIORITY HANDRAISER	"John, I’m excited about telling my buyers about your home. Do you have 5 min to discuss scheduling at time for me to do a walk through on behalf of my clients?"
A lead submits home upgrade information	Y_SELLER_NEW_HOME_UPGRADES Y_SELLER_REPORT_ENGAGED YPRIORITY	"John, I received your message that you’ve done some upgrades to your home. Do you have 5 minutes to discuss?"
A lead clicked on a listing example shown on the seller report	Y_SELLER_VIEWED_SIMILAR_LISTINGS Y_SELLER_REPORT_ENGAGED YPRIORITY	"John, There’s been a lot of sales activity in your area that could impact your homes value. Do you have 5 minutes to discuss?"
A lead clicked on the Call Agent button (phone number)	Y_SELLER_CALL_AGENT Y_SELLER_REPORT_ENGAGED YPRIORITY HANDRAISER	"John, I’ve been offering a free pricing analysis for my clients in your area. Would you like me to send you one?"
A lead clicked on the Email Agent button (email address)	Y_SELLER_EMAIL_AGENT Y_SELLER_REPORT_ENGAGED YPRIORITY HANDRAISER	"John, I’ve been offering a free pricing analysis for my clients in your area. Would you like me to send you one?"
A lead used the search widget on the report to view more homes	Y_SELLER_SEARCH_MORE_PROPERTIES Y_SELLER_REPORT_ENGAGED YPRIORITY	"John, Do you know anyone in your neighborhood that might be interested in moving soon if the price was right?"