Google started testing a "profile strength" widget or status symbol in June of 2022, which indicates whether you need to do more with your Google Business Profile. On 02/20/2023, Google implemented the new Profile Strength Widget but it created some confusion with our YLOPO clients.
Google displays a little symbol next to the word "profile strength" to indicate how comprehensive your Google Business Profile is. This is how it appears:
YLOPO GBP experts are the ones to know when the profile is complete. Just because a business listing doesn't use every feature on Google Business Profile, for example, GMB ads or Booking Feature, it doesn't mean that the profile is not complete.
It is optional for our clients to use any available feature on Google Business Profile. A profile's local ranking and visibility are not affected by what feature is selected.
Current GBP feature includes:
- Messaging Feature
- Call History Feature
- Google Business Profile ADS ( GMB MAP ADS)
- Booking Feature
- Profile Identity
We believe that Google will continue to update the Profile Strength Widget this year. However, If you have any questions or concerns, please book a meeting with one of our YLOPO GBP experts: https://calendly.com/ylopo-lsa/ylopo-gmb